DN4TL Team

Florent "Flo" Thévenin
Founder & CEO
As a natural communicator, leader and entrepreneur, Flo has produced multimedia projects globally since 2008.
In 2017, he co-created TheFutureEconomy.ca, an impressive Canadian-focused site of leader interviews on the future economy, and built an influential national network and social media following in the process. Previously for a decade, Flo produced high-profile investment profiles in Africa, the Middle East, Southeast Asia and eventually in Canada, where he also organized 3 high-level conferences in Alberta.
Flo speaks 4 languages, he has lived and worked in 12 countries and 3 Canadian provinces (AB, BC, QC), he has conducted over 1,500 top-level leader interviews globally, 1,000 of which in Canada.
In Fall 2021, Flo launched DN4TL to leverage his personal flair, passion for business development, his extensive real-life networking experience and connections, and his affinity with technology to help Canadian leaders connect and grow their social media influence, in support of Canadian unity and competitiveness.

Bobby Barone
Project Manager
Bobby is a consultant and copywriter with 7 years of work experience in the blockchain industry. Formerly a Financial Securities Advisor, he became deeply intrigued by blockchain technology and disruptive business models in the financial technology space. He co-founded Canadian Cryptocurrency Consulting in 2016, a full-service consulting firm empowering promising blockchain projects to achieve their funding goals. He has worked with over 40 crypto startups, assisting in project management, copywriting, business development, marketing, social media and community management.

Adam Wells
Content Manager
Adam focuses on running and promoting DN4TL’s social media pages, particularly on Blockchain North – a project designed to educate, inform & inspire Canadians about the global blockchain & crypto landscape. With a keen eye for design, a passion for writing, and extensive videography experience (including in several film competitions across Alberta), Adam’s creativity & digital marketing insight has helped reimagine the team’s social media vision & distribution for both DN4TL & Blockchain North.

Brad Reason
Digital Engineer & Social Media Marketing Strategist
Brad Reason is the engineer in the command center at DN4TL. As developer and coder, Brad creates tools utilized for DN4TL’s digital marketing strategies and campaigns. Brad is DN4TL’s in-house specialist for creative marketing ideas, social media best practices, and methods to implement brainstorms.
Brad Reason grew up in Baltimore, Maryland, realized early on he had a passion for technology, cyberculture, and futurism. Brad has been working in the field for 15 years.

Wendy Cumming
Strategic Advisor & Senior Writer
With more than 25 years’ experience with leading international PR firms, including VP positions with Hill & Knowlton and Weber Shandwick, Wendy has just about done it all.
From CEO comment on CBC’s The National, leadership strategies profiling Tiger Woods, astronauts, performing artists, business leaders, heads of state and Canada’s Global Innovation Clusters – to active shooter crisis scenarios and Greyhound’s exit from Canada, Wendy has delivered “you aced it” PR/communications programs for organizations large and small.
Her passion is performance – for clients, and on the racetrack. Gearing up and creating high performance strategies and programs is the checkered flag we drive for – for every one of our clients.