DN4TL Team

Florent "Flo" Thévenin
Founder & CEO
As a professinoal communicator, leader and entrepreneur, Flo has produced multimedia projects globally since 2008.
In 2017, he co-created TheFutureEconomy.ca, an impressive Canadian-focused site of leader interviews on the future economy, and built an influential national network and social media following in the process. Previously for a decade, Flo produced high-profile investment profiles in Africa, the Middle East, Southeast Asia, and eventually in Canada, where he also organized three high-level conferences in Alberta.
Flo speaks 4 languages, he has lived and worked in 12 countries and 3 Canadian provinces (AB, BC, QC), he has conducted over 1,500 top-level leader interviews across Canada and globally.
In 2021, Florent initiated DN4TL, drawing upon his profound business and networking expertise, and vast connections within the industry. Coupled with his affinity for technology that helps Canadian leaders connect and grow their social media influence, DN4TL aims to bolster the digital prominence of Canadian leaders, thereby fortifying Canada’s cohesive identity and competitive edge.

Bobby Barone
Director & Blockchain Lead
Bobby is a consultant and copywriter with seven years of work experience in the blockchain industry. Formerly a Financial Securities Advisor, he became deeply intrigued by blockchain technology and disruptive business models in the financial technology space. He co-founded Canadian Cryptocurrency Consulting in 2016, a full-service consulting firm empowering promising blockchain projects to achieve their funding goals. He has worked with over 40 crypto startups, assisting in project management, copywriting, business development, marketing, social media and community management.

Nicolle Hodges
Marketing Manager
Nicolle has over a decade of expertise spanning social media management, marketing strategy, copywriting, and PR/media relations. Her journalistic acumen, especially in the realm of disruptive markets, provides a deep understanding of evolving trends, equipping her to create digital marketing strategies that resonate with contemporary audiences.
Her career highlights include: television host and producer for CTV, Canada’s preeminent television network; culture editor for Herb, a leading digital cannabis publication; and the sole female host for The Dales Report, an investor-centric media platform, where she regularly interviewed the top CEOs of psychedelic and Web3 companies.

Adam Wells
Content Manager
Adam focuses on running and promoting DN4TL’s social media pages, particularly on Blockchain North – a project designed to educate, inform & inspire Canadians about the global blockchain & crypto landscape. With a keen eye for design, a passion for writing, and extensive videography experience (including in several film competitions across Alberta), Adam’s creativity & digital marketing insight has helped reimagine the team’s social media vision & distribution for both DN4TL & Blockchain North.

Wendy Cumming
Strategic Advisor & Senior Writer
With more than 25 years’ experience with leading international PR firms, including VP positions with Hill & Knowlton and Weber Shandwick, Wendy has just about done it all.
From CEO comment on CBC’s The National, leadership strategies profiling Tiger Woods, astronauts, performing artists, business leaders, heads of state and Canada’s Global Innovation Clusters – to active shooter crisis scenarios and Greyhound’s exit from Canada, Wendy has delivered “you aced it” PR/communications programs for organizations large and small.
Her passion is performance – for clients, and on the racetrack. Gearing up and creating high performance strategies and programs is the checkered flag we drive for – for every one of our clients.

Bryan Tritt
Strategic Advisor
With over 15 years in communications and public relations, Bryan Tritt joins Blockchain North as Strategic Advisor. Specializing in corporate communications, media relations, social media, crisis management, content marketing and strategy, Bryan has worked with household name B2B and B2C fintech brands including Binance, TurboTax, Mint, QuickBooks, and goeasy Ltd.
Bryan earned a Master of Science in Sports Business from New York University, holds dual degrees in Civil and Common Law from McGill University, and completed a Bachelor of Arts in International Comparative Studies at the University of Western Ontario.
Bryan has built a reputation for building strategies that navigate complex industries and effectively manage reputational challenges. His skill set includes public relations, corporate communications, social media, content marketing, public affairs, and CSR. He has experience in both agency and in-house roles, providing a well-rounded view on achieving communication goals.